QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT (SECOND EDITION)

QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT (SECOND EDITION)

市场营销与管理中的定量建模第2版
商业经济学

原价：

￥ 2219.00

售价：

发货周期：预计3-5周发货

作者

MOUTINHO LUIZ ET AL

出版社

World Scientific Publishing

出版时间

2015年11月11日

装帧

精装

ＩＳＢＮ

9789814696340

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页码

568

开本

9.02 x 5.98 x 1.25

语种

英文

版次

2nd ed.

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暂无评分

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图书简介

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models. The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. Key Features: ○Contains statistical (more commonly known), computer, mathematical, and other modelling approaches that provide a framework to analyse the issues, tools and examples associated with each technique ○Demonstrates the applicability of quantitative methods and highlights the potential utilisation of each methodology by using the research (quantitative) modelling approach

Statistical Modelling: A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing (Wayne S DeSarbo and Sunghoon Kim); Role of Structural Equation Modelling in Theory Testing and Development (Parikshat S Manhas, Ajay K Manrai, Lalita A Manrai and Ramjit); Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application (Joaquín Aldás-Manzano); Statistical Model Selection (Graeme D Hutcheson); Computer Modelling: Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty (Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva); The Application of NN to Management Problems (Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva); Meta-heuristics in Marketing (Stephen Hurley and Luiz Moutinho); Non-parametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital (Yu-Lan Lee, Ming-leih Wu and Chunti Su); Too Much ADO About Nothing? Fuzzy Measurement of Job Stress for School Leaders (Berlin Wu and Mei Fen Liu); Interactive Virtual Platform for Shopping Furniture Based on Unity 3D (Yingwan Wu, Simon Fong, Suash Deb and Thomas Hanne); Mathematical and Other Models: Qualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management (Malcolm J Beynon, Aoife McDermott and Mary A Keating); Growth Models (Mladen Sokele); Bayesian Prediction with Linear Dynamic Model: Principle and Application (Yun Li, Luiz Moutinho, Kwaku K Opong and Yang Pang); PROMETHEE: Technical Details and Developments, and its Role in Performance Management (Malcolm J Beynon and Harry Barton); Data Mining Process Models: A Roadmap for Knowledge Discovery (Armando B Mendes, Luís Cavique and Jorge M A Santos); Metaheuristics in Logistics (Thomas Hanne, Suash Deb and Simon Fong); A Model for Optimizing Earned Attention in Social Media Based on a Memetic Algorithm (Pedro Godinho, Luiz Moutinho and Manuela Silva); Stream-based Classification for Social Network Recommendation Systems (Yan Zhuang and Hang Yang); Clique Communities in Social Networks (Luís Cavique, Armando B Mendes and Jorge M A Santos); Measuring the Effects of Marketing Actions: The Role of Matching Methodologies (Iola Pinto and Margarida GMS Cardoso); Mathematical Programming Applied to Benchmarking in Economics and Management (Jorge Santos, Armando B Mendes, Luís Cavique and Magdalena Kapelko); Conclusion

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