图书简介
"In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.
Wheeler answers the biggest question facing digital marketers today: ""with an ever expanding array of digital touch points at one’s disposal, how does one deliver content and experiences around one’s brand that build relationships and drives results?"" The quick answer to this is ""through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience"", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Key Features:
○Each chapter includes links to additional references, a set of review questions, and how-to exercises
○Provides insight on a wider array of marketing technologies and perspective on how they are applied, overlap and/or complement each other in practice than any competing title, which specialize in one area of technology (e.g. dashboards and reporting, marketing automation, real-time buying)
○Provides education on the data-driven marketing technologies presently being utilized or adopted within digital marketing in paid, earned and owned channels such as web, social and mobile analytics, Customer Relationship Management tools, Marketing Automation systems, Data Management Platforms and Demand Side Platforms, and reveals how data should ideally flow into, out of and between these systems to make them work most effectively in creating integrated experiences for customers"
The Foundations of Personalization; Strategy, Technology, Science & Art; The Applied Digital Analytics Playbook (ADAP) Part One; The Changing World of Owned Media; Earned Media: Organic Social & SEO; Paid Media Analytics; Testing & Optimization. Marketing Automation. Attribution; Data Management, Models, and Algorithms; The Cultural and Organizational Impact of Data
Trade Policy 买家须知
- 关于产品:
- ● 正版保障:本网站隶属于中国国际图书贸易集团公司,确保所有图书都是100%正版。
- ● 环保纸张:进口图书大多使用的都是环保轻型张,颜色偏黄,重量比较轻。
- ● 毛边版:即书翻页的地方,故意做成了参差不齐的样子,一般为精装版,更具收藏价值。
关于退换货:
- 由于预订产品的特殊性,采购订单正式发订后,买方不得无故取消全部或部分产品的订购。
- 由于进口图书的特殊性,发生以下情况的,请直接拒收货物,由快递返回:
- ● 外包装破损/发错货/少发货/图书外观破损/图书配件不全(例如:光盘等)
并请在工作日通过电话400-008-1110联系我们。
- 签收后,如发生以下情况,请在签收后的5个工作日内联系客服办理退换货:
- ● 缺页/错页/错印/脱线
关于发货时间:
- 一般情况下:
- ●【现货】 下单后48小时内由北京(库房)发出快递。
- ●【预订】【预售】下单后国外发货,到货时间预计5-8周左右,店铺默认中通快递,如需顺丰快递邮费到付。
- ● 需要开具发票的客户,发货时间可能在上述基础上再延后1-2个工作日(紧急发票需求,请联系010-68433105/3213);
- ● 如遇其他特殊原因,对发货时间有影响的,我们会第一时间在网站公告,敬请留意。
关于到货时间:
- 由于进口图书入境入库后,都是委托第三方快递发货,所以我们只能保证在规定时间内发出,但无法为您保证确切的到货时间。
- ● 主要城市一般2-4天
- ● 偏远地区一般4-7天
关于接听咨询电话的时间:
- 010-68433105/3213正常接听咨询电话的时间为:周一至周五上午8:30~下午5:00,周六、日及法定节假日休息,将无法接听来电,敬请谅解。
- 其它时间您也可以通过邮件联系我们:customer@readgo.cn,工作日会优先处理。
关于快递:
- ● 已付款订单:主要由中通、宅急送负责派送,订单进度查询请拨打010-68433105/3213。
本书暂无推荐
本书暂无推荐