The Global Enterprise:Entrepreneurship and Value Creation

跨国企业:企业精神与创造价值

世界经济学

原   价:
548.00
售   价:
438.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2006年11月22日
装      帧
平装
ISBN
9780789023407
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页      码
390
开      本
21.1 x 15.4 x 2.5 cm
语      种
英文
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图书简介
Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value.
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Princeton University Library
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