AI in Marketing, Sales and Service:How Marketers without a Data Science Degree can use AI, Big Data and Bots

工业经济学

原   价:
298.75
售   价:
239.00
优惠
平台大促 低至8折优惠
发货周期:预计8-10周发货
出  版 社
出版时间
2018年11月07日
装      帧
ISBN
9783319899565
复制
页      码
271
语      种
英文
版      次
1
综合评分
暂无评分
我 要 买
- +
库存 50 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses ? Gentsch shows you how to make sure yours makes that transition better than your competitors.
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个