Implanting Strategic Management

植入战略管理 第3版

管理思想史

原   价:
656.00
售   价:
525.00
优惠
平台大促 低至8折优惠
发货周期:预计8-10周发货
出  版 社
出版时间
2018年11月12日
装      帧
精装
ISBN
9783319995984
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页      码
592
语      种
英文
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图书简介
Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments. In this age of digital transformation, the ability to respond quickly and strategically to unpredictable change can determine the success or failure of the firm. As an organization becomes more successful at implementing change, the ability to respond to changes in the environment will be entrenched in its culture. This book is based on a strategic success model which demonstrates how to optimize a firm’s performance. For managers, students, and researchers wanting a step-by-step methodology on how to analyze a firm, this book will serve as an invaluable resource for thinking and acting strategically.
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