FROM ADAM SMITH TO MICHAEL PORTER:EVOLUTION OF COMPETITIVENESS THEORY (EXTENDED EDITION)(ASIA-PACIFIC BUSINESS SERIES)

从亚当·斯密到迈克尔·波特:竞争理论的演变(加长版)

世界经济学

原   价:
1359.00
售   价:
1019.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2013年02月22日
装      帧
精装
ISBN
9789814401654
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页      码
348
语      种
英文
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图书简介
This book deals with important theories of international competitiveness and their strategic implications and practical applications. The theories range from classical theories such as Adam Smith’s absolute advantage to new theories such as Michael Porter’s diamond model. It also incorporates the latest theoretical advances, including the nine-factor model, the generalized double diamond model and the dual double diamond model. This newly revised volume is suitable for Business Strategy and International Business courses on both the graduate and upper-division undergraduate levels. It is also suitable for policy makers and corporate managers. Educators, students, and practitioners will find useful implications from this book’s systematic integration and application of important competitiveness models. Key Features: • This is an extended version of From Adam Smith to Michael Porter and covers the progress of competitiveness theories dealing with their original concepts and debates on them • The authors’ latest theories, such as the dual double diamond, the strategic methodology, MASI (Measure, Analyze, Simulate, and Implement), and their practical applications are added in this revised version
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