With the excitement surrounding analytics many people have asked the questions; Where do I start? and What tools are available?  This book is designed to answer those concerns.  Where to start depends on where you are, where you want to go, how difficult the path to the future is and how you expect to get there.  Too often, this initial scanning and assessment of all forces and factors is ignored, given too little attention or is a replay of the past.  As a result future outcomes are, at best, suboptimized, or worst, embarrassing and costly failures that can even take someones job.  Starts by explaining the basics of every business: vision, band and culture, and how predictive analytics supports them. Focuses on the two fundamentals of predictability:  (1) a framework of logical questions to set up an analytic program or project, (2) an explication of statistical applications. A how-to-do-it with practical specific advice from the basic idea of engaging in predictive analytics all the way through to case simulations showing statistical examples. Addresses the readers needs of internal coaching, mentoring and sponsoring including how to recruit a sponsor. Shows how to add value through analysis of systems such as staffing, training and retention. Provides an example of three major retailers, how they go to market, develop a leadership model, and link it to financial targets through causal modeling. Explains the 10 steps required in building an analytics function.

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