New Frontiers of the Automobile Industry:Exploring Geographies, Technology, and Institutional Challenges(Palgrave Studies of Internationalization in Emerging Markets)

汽车工业新领域:探索地域、技术与机构挑战

公路运输

原   价:
1904.00
售   价:
1523.00
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平台大促 低至8折优惠
发货周期:预计8-10周发货
作      者
出  版 社
出版时间
2021年01月08日
装      帧
平装
ISBN
9783030188832
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页      码
504
语      种
英文
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图书简介
Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by therelocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such aselectrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry.
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