图书简介

Acknowledgements \\ Introduction: So Why Should You Read This Book? \\ How to Get the Most Out of This Book? \\ PART I Technology: How Zeros and Ones Are Changing the World! \\ Our Future \\ Future of the Grocer \\ PART II Gurukul: Setting Up the Foundation \\ GDP: The Sum of All We Do \\ Inflation: The Beast That Erodes Money \\ Pricing: What’s the Fuss about? \\ Elasticity: Am I Really That Sensitive? \\ Doing a Brand Manager’s Role \\ Boring but Necessary Numbers \\ Boring but Necessary Numbers: Part 2 \\ Can You Mathematically Answer Why I Am Putting On Weight \\ Is This Industry Attractive? \\ Leveraged Buy Out: The Educated Gambler! \\ Growth Strategy: Selling a Dream \\ Game Theory: Selfish or Co-operate? \\ Vagaries of the Human Mind \\ Understanding the Net Working Capital Concept to Realize How a Business Is Run \\ NPV: Focus on the Now \\ Financial Statements: The King amongst Kings! \\ Enterprise Value: How Much Do I Need to Pay to Takeover Apple? \\ PART III Entrepreneurship: Building the Next Big Thing \\ Building Your Own Unicorn \\ Why Entrepreneurs Fail \\ Writing a Business Movie Script \\ New-Age Slash Careers \\ Forecasting the Next Decade \\ PART IV Your Office: Braving the Wilderness of Corporate India \\ The Feku \\ Our Famed Work Culture \\ Great Ways to Exit Your Current Boss \\ Appearing Smart in Meetings without Having Any Clue \\ PART V Water Cooler Talk: The Modern-day World Trends \\ Greatest Financial Crises Over the Last Few Decades \\ Overcoming the Demand Slowdown \\ Need to Do Everything \\ The Lure of Rural India \\ Minimalism at Work \\ Chemicals in Good Leaders \\ Selling Cement-Like iPhones \\ The Art and Science of Creating Analytics Dashboards \\ When in Rome, Do as the Romans Do \\ The Mentalist \\ The Future of Corporate Governance \\ PART VI Personal Finance: Managing Your Own Money \\ A Fool and His Money Are Soon Parted \\ Multiplying Your Money Every Day \\ PART VII Industry Primers: Learning the Ropes about Your Likely Jobs \\ FMCG: At the End of the Day, It Is All about Selling Soap \\ E-commerce: The Online Everything Store \\ Banking: Modern-Day Shylock, Lend and Earn \\ Management Consulting: Glitz, Glamor and Drama \\ Big Brother: How Does the Indian Government Work? \\ PART VIII Your Career: Getting Your Dream Education and Job \\ Getting the Maximum Out of Your Business School \\ Getting Your Dream Job in a Business School \\ Writing Your Dream Resume \\ Excelling in a Group Discussion \\ The Slog Overs \\ Constructing a High-Profile LinkedIn Page \\ The Lure of the International MBA \\ Nailing Your Internship \\ Immediate Life after a Business School \\ Self-Sabotaging Social Media Habits \\ IX Happiness: Longing for a Meaningful Life \\ Why Should You Read Business Books? \\ Following a True Calling, Not a Fake Hobby \\ Stress Free and Productive in Times of a Global Crisis \\ Learnings from a Trek up to Tiger’s Nest \\ Finally—10 Commandments to Leading a Meaningful Life! \\ Notes

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