The Neuro-Consumer:Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer’s Brain
神经-消费者:为潜意识、本能与非理性消费者大脑调整营销与沟通策略
心理学史This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers’ behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.