The Psychology of Entertainment Media:Blurring the Lines Between Entertainment and Persuasion

商业经济学

原   价:
671.00
售   价:
537.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2017年05月31日
装      帧
平装
ISBN
9781138110601
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页      码
364
语      种
英文
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图书简介
With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities.
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