图书简介
Biotechnology Entrepreneurship and Management: Leading, Managing and Commercializing Innovative Technologies, Second Edition presents the authoritative guide to biotechnology enterprise and entrepreneurship, thus supporting the international community in training the biotechnology leaders of tomorrow. Outlining fundamental concepts vital to graduate students and practitioners entering the biotech industry in management or in any entrepreneurial capacity, the book provides tested strategies and hard-won lessons from a leading board of educators and practitioners. It is an essential `how-to’ for anyone training for the biotech industry, from macro-to-micro. Coverage ranges from the initial challenge of translating a technology idea into a working business case, securing angel investment, and managing all aspects of the result, including business valuation, business development, partnering, biological manufacturing, FDA approvals and regulatory requirements. Finally, this new edition includes insightful stories from successful entrepreneurs and new figures to help further explain concepts.
Section I: Understanding Biotechnology Entrepreneurship 1. What is Biotechnology Entrepreneurship? 2. A Biotechnology Entrepreneur’s Story - Advice to Entrepreneurs 3. A Biotechnology Entrepreneur’s Story 4. Characteristics of Successful Biotechnology Leaders Section II: Overview Of the Biotechnology Industry 5. Unleashing the Promise of Biotechnology to Help Heal, Fuel and Feed the World 6. The Biotechnology Industry: An Engine of Innovation 7. Five Essential Elements for Growing Biotechnology Clusters Section III: The Human Capital Component 8. Building, Managing and Motivating Great Teams 9. Building Human Relationship Networks Section IV: The Technology Component 10. Understanding Biotechnology Product Sectors 11. Technology Opportunities: Evaluating the Idea 12. Commercialization of BioAgricultural Products 13. Understanding Biotechnology Business Models and Managing Risk SECTION V: The Emerging-Stage Biotechnology Company 14. Company Formation, Ownership Structure and Securities Issues 15. Licensing the Technology: Biotechnology Commercialization Strategies Using University & Federal Labs 16. Intellectual Property Protection Strategies for Biotechnology Innovations SECTION VI: The Financial Capital Component 17. Sources of Capital and Investor Motivations 18. Securing Angel Capital and Understanding How Angel Networks Operate 19. Understanding and Securing Venture Capital 20. Company Valuation and Term Sheet Mechanics 21. How to Value Your Company and What is it Worth? 22. Your Business Plan and Presentation: Articulating Your Journey to Commercialization 23. Presenting to Investors Your Business Opportunity: What you need in an Investor Pitch Deck SECTION VII: Biotechnology Product Development 24. Therapeutic Drug Development and Human Clinical Trials 25. Development and Commercialization of In Vitro Diagnostics: Applications for Companion Diagnostics 26. Regulatory Approval and Compliances for Biotechnology Products 27. The BioManufacturing of Biotechnology Products SECTION VIII: Biotechnology Market Development 28. Biotech Products and Their Customers: Developing a Successful Market Strategy 29. Biotechnology Product Coverage, Coding, and Reimbursement Strategies 30. Getting the Word Out: Public Relations Strategies to Support Biotechnology Business Goals Section IX: The Latter-Stage Biotechnology Company 31. Company Growth Stages and the Value of Corporate Culture 32. Biotechnology Business Development: The Art of a Deal 33. Biotech-Pharma Collaboration - A Strategic Tool: Case Study of Centocor 34. Forming Strategic Alliances in Biotech-Pharma 35. Exit Planning Strategy and Why You Need to Know 36. Ethical Considerations for Biotechnology Entrepreneurs 37. Career Opportunities in the Life Sciences Industry 38. TBD 39. TBD 40. Summary
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