Understanding Sponsored Search:Core Elements of Keyword Advertising

了解付费搜索:广告关键词的核心元素

人工智能

售   价:
876.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2011年10月13日
装      帧
精装
ISBN
9781107011977
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页      码
298
开      本
234×156×20mm
语      种
英文
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库存 59 本
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图书简介
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. Rather than focusing on the how, this book examines what causes the how. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
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Harvard Library
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