Strategic Corporate Social Responsibility - International Student Edition:Sustainable Value Creation

图书简介

Strategic Corporate Social Responsibility: Sustainable Value Creation, Fifth Edition, redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm and provides a framework that firms can use to navigate the complex and dynamic business landscape. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm’s stakeholders, understanding that what they expect today may not be what they will expect tomorrow. This tension is what makes CSR so demanding, but it is also what makes CSR integral to the firm’s strategy and day-to-day operations.

Supplementary Materials \\ Plan of the Book \\ Part I: Corporate Social Responsibility \\ Chapter 1: What is CSR? \\ Chapter 2: The Driving Forces of CSR \\ Case Study: Religion \\ Part II: A Stakeholder Perspective \\ Chapter 3: Stakeholder Theory \\ Chapter 4: Corporate Stakeholder Responsibility \\ Case Study: Capitalism \\ Part III: A Legal Perspective \\ Chapter 5: Corporate Rights and Responsibilities \\ Chapter 6: Who Owns the Firm? \\ Case Study: Media \\ Part IV: A Behavioral Perspective \\ Chapter 7: Market and Profit \\ Chapter 8: Compliance and Accountability \\ Case Study: Investing \\ Part V: A Strategic Perspective \\ Chapter 9: Strategy + CSR \\ Chapter 10: Strategic CSR \\ Case Study: Supply Chain \\ Part VI: A Sustainable Perspective \\ Chapter 11: Sustainability \\ Chapter 12: Sustainable Value Creation \\ Final Thoughts \\ Appendix: Implementing CSR

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Strategic Corporate Social Responsibility - International Student Edition:Sustainable Value Creation 战略性企业社会责任：可持续价值创造 企业管理

Strategic Corporate Social Responsibility - International Student Edition:Sustainable Value Creation

战略性企业社会责任：可持续价值创造
企业管理