图书简介
The Political Speechwriter’s Companion guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
Preface \\ Foreword \\ Introduction: Why Speechwriting Matters \\ Does Speechwriting Matter? \\ Why This Book? \\ Why Focus Only on Political Life? \\ PART I: LAYING THE FOUNDATION \\ Chapter 1. The Political Speech \\ Politicians Must Speak More \\ Politicians Must Persuade \\ Politicians Must Be Liked \\ Politicians Must Stay Upbeat \\ Politicians Must Speak to Average Folks \\ Politicians Must Get Quoted \\ Final Words \\ Chapter 2. Persuasion \\ Persuasion: The Questions \\ Persuasion: The Modes \\ Appealing to Reason \\ Appealing to Emotion \\ Appealing through Characterization \\ Final Words \\ Chapter 3. Audiences \\ Who Are Your Audiences? \\ What Makes Each Audience Unique? \\ What Do Audiences Feel about the Speaker? \\ Final Words \\ Chapter 4. Research \\ Researching the Event \\ Researching the Ideas \\ Researching the Poetry \\ Final Words \\ PART II: HOW TO DO IT \\ Chapter 5. Structure \\ Why Monroe Works Well in Politics \\ Other Structures \\ Monroe Plus \\ Monroe in Practice: Four Tips \\ Final Words \\ Chapter 6. Language People Understand \\ Writing for Clarity \\ Reading versus Hearing \\ Final Words \\ Chapter 7. Language People Remember \\ Making Language Vivid \\ Making Language Rhythmic \\ Final Words \\ Chapter 8. Anecdote \\ Relevant, Remembered, Ready to Act \\ Types and Tips \\ Final Words \\ Chapter 9. Wit \\ Writing to Make Them Laugh \\ How to Do It \\ Formulas \\ Types and Tips \\ Final Words \\ Chapter 10. Support \\ Using Evidence \\ Types of Evidence \\ Making Evidence Memorable \\ Arguing Responsibly \\ Fallacies \\ Final Words \\ PART III: APPLICATIONS \\ Chapter 11. Beginnings \\ Attention \\ Praise, Thanks, Acknowledgments \\ Getting Serious and Stating the Purpose \\ Final Words \\ Chapter 12. Problems \\ Structure \\ Language \\ Anecdote \\ Wit \\ Support \\ Final Words \\ Chapter 13. Solutions \\ Inspire Solutions with Language \\ Inspire Solutions through Ethos \\ The Three Ps: Proposal, Persuasion, Punch Line \\ Final Words \\ Chapter 14. Writing Conclusions \\ Four-Part Close: The Steps \\ Four-Part Close: Strategy \\ Final Words \\ Chapter 15. Delivery \\ Elements of Delivery \\ Delivery’s Best Practice: Practice \\ Expanding Your Horizons \\ Final Words \\ Chapter 16. Ethics \\ Plagiarism \\ Misleading Listeners \\ Lying \\ Speechwriting: Unethical by Definition? \\ Final Words \\ Chapter 17. The Uneasy Partnership: Advice for Speakers and Writers \\ For Speakers: What Speechwriters Need from You \\ For Speechwriters: What Speakers Need from You \\ Final Words \\ Chapter 18. Final, Final Words \\ Appendix. A Speech for Almost Every Occasion \\ Notes \\ Bibliography \\ Index \\ Index of Speakers \\ About the Authors
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