Microeconomics:An Intuitive Approach

图书简介

Present microeconomic theory as a way of looking at the world with MICROECONOMICS: AN INTUITIVE APPROACH, 2E. This book combines intuition, conversational writing, everyday examples and outstanding graphs to set a new standard for clarity and rigor without requiring any background in calculus. The author builds on the foundation of individual behavior, demonstrating economic intuition while developing conceptual thinking skills with carefully written analysis. Initial chapters prepare students to understand supply, demand and equilibrium. The book offers unprecedented flexibility in topical coverage with four distinct paths, including a non-game theory path through microeconomics, a path emphasizing game theory, a path highlighting policy issues, or a path focused on business. MindTap® is now available with interactive, animated Video Graph Presentations and Progression Graphs that decompose economic concept graphs into finite steps that students can walk through.

Web Chapter 0: Foundational Preliminaries: Using Graphs in Economics (web-based chapter). 1. Introduction. PART I: UTILITY-MAXIMIZING CHOICE: CONSUMERS, WORKERS, AND SAVERS. 2. A Consumer’s Economic Circumstances. 3. Economic Circumstances in Labor and Financial Markets. 4. Tastes and Indifference Curves. 5. Different Types of Tastes. 6. Doing the \"Best\" We Can. 7. Income and Substitution Effects in Consumer Goods Markets. 8. Wealth and Substitution Effects in Labor and Capital Markets. 9. Demand for Goods and Supply of Labor and Capital. 10. Consumer Surplus and Deadweight Loss. PART II: PROFIT-MAXIMIZING CHOICE: PRODUCERS (OR \"FIRMS\"). 11. One Input and One Output: A Short-Run Producer Model. 12. Production with Multiple Inputs. 13. Production Decisions in the Short and Long Run. PART III: COMPETITIVE MARKETS AND THE \"INVISIBLE HAND\". 14. Competitive Market Equilibrium. 15. The \"Invisible Hand\" and the First Welfare Theorem. 16. General Equilibrium. 17. Choice and Markets in the Presence of Risk. PART IV: Distortions of the \"Invisible Hand\" in Competitive Markets. 18. Elasticities, Price-Distorting Policies, and Non-Price Rationing. 19. Distortionary Taxes and Subsidies. 20. Prices and Distortions across Markets. 21. Externalities in Competitive Markets. 22. Asymmetric Information in Competitive Markets. PART V: DISTORTIONS OF THE \"INVISIBLE HAND\" FROM STRATEGIC DECISIONS. 23. Monopoly. 24. Strategic Thinking and Game Theory. 25. Oligopoly. 26. Product Differentiation and Innovation in Markets. 27. Public Goods. 28. Governments and Politics. PART VI: CONSIDERING HOW TO MAKE THE WORLD A BETTER PLACE. 29. What Is Good? Challenges from Psychology and Philosophy. 30. Balancing Government, Civil Society, and Markets.

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Microeconomics:An Intuitive Approach 个体经济学 微观经济学

Microeconomics:An Intuitive Approach

个体经济学
微观经济学