Small Business for Dummies, 5th Edition

小企业达人迷 第5版

管理经济学

售   价:
193.00
发货周期:4-6周
作      者
出  版 社
出版时间
2018年07月20日
装      帧
平装
ISBN
9781119490555
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页      码
464
语      种
英文
版      次
5th ed.
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图书简介
Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their five decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition will cover all aspects of small business from the initial business plan to the everyday realities of finance, marketing, management, and what it takes to achieve and maintain success in an ever-changing economic landscape. Updates to this new edition of Small Business For Dummies include: How technology is reshaping marketing - particularly, the impact of tech companies like Amazon, Facebook, Google and LinkedIn How technology and ecommerce tools like Shopify are transforming how small businesses sell and collect money Expanded coverage of technology in general, especially and including the use of the Cloud Impact of new tax laws, including coverage of tax reform which may soon pass Congress Use of B corps and "impact investing" Updated and expanded coverage of financing and cash flow management tools Updated coverage of the best places to get small business loans
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