图书简介
This comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism and Travel Management who aspire to be successful tourism professionals. Written in an accessible style and offering clear and pragmatic guidance, Tour Leadership and Management is the outcome of the authors’ academic experience coupled with their interaction with numerous professionals and stakeholders from the tourism and hospitality industry. This unique textbook covers a wide array of tasks, responsibilities and practices of tour leadership using industry-related examples, varied case studies and numerous interactive illustrations. The book’s practice- oriented approach and dedicated focus on the techniques of tour management makes it an essential training tool that fills the existing content gap. It will benefits everyone who hopes to master the art of tour leadership and management and take it up as a profession. Key Points: • Collection of several real-time caselets exemplifying situations that professional tour managers face during their day-to-day functioning. • Practical orientation with Indian examples, hands-on exercises and industry insights. • Extensive illustrations for an interesting and engaging read.
Preface \\ Acknowledgements \\ Section A: Job of a Tour Manager \\ Being a Tour Manager \\ What is a Tour Manager’s Job? \\ Skill Sets for a Tour Manager \\ Section B: Pre-tour Preparation \\ Pre-tour Preparation for a Group File \\ Familiarisation with a Destination \\ Liaison with Local Suppliers \\ Pre-tour Documentation \\ Travel Essentials for a Tour Manager \\ Section C: On-Tour Responsibilities of a Tour Manager \\ Receiving Guests at the Airport \\ Responsibilities at the Hotel \\ Responsibilities at an Attraction \\ Responsibilities on the Coach \\ Responsibilities on Other Modes of Transportation \\ Other Responsibilities \\ Closing the Tour \\ Section D: Insights into Guiding \\ Tour Manager as a Tour Guide \\ Techniques of Commentary \\ Practices to be a Successful Tour Guide \\ Section E: Call of the Profession \\ Responsibility Towards other Stakeholders \\ Handling Questions \\ Handling Awkward Tourists \\ Dealing with the Group \\ Handling Grievances \\ Making Sense of Cultural Differences \\ Handling Emergency Situations \\ Some more Tricky Situations \\ Index
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