Retail Location Planning in an Era of Multi-Channel Growth

多渠道增长时代的零售选址规划

经济史

售   价:
1424.00
发货周期:预计5-7周发货
出  版 社
出版时间
2017年04月19日
装      帧
精装
ISBN
9781409404071
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页      码
258
开      本
234x156mm
语      种
英文
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图书简介
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysis, this book discusses the application of location planning techniques to generate competitive advantage in a variety of business sectors in a changing retail environment, including branch scorecards, geographical information systems (GIS), spatial modelling and mathematical optimisation.
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