Marketing Technologies:Corporate Cultures and Technological Change(Routledge Studies in Innovation, Organizations and Technology)

营销技术:企业文化和技术的变化

商业经济学

售   价:
1589.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2012年08月22日
装      帧
精装
ISBN
9780415624770
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页      码
208
开      本
234x156mm
语      种
英文
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图书简介
This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants’ ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.
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Yale University Library
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