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Introduction; Part 1. Mapping the Fields; Women’s genres and female agency; Part 2. Early Work on Soap Opera: Worrying Responsibility; The Housewife in the 1940s Mass Communication Research: Arnheim, Kaufman, and Herzog; Feminists Taking Soap Opera Seriously: The Work of Carol Lopate, Michele Mattelart, and Tania Modleski; Fantasies of the Housewife: The Case of Crossroads; Part 3. Talking Soap Opera; Autobiography and Ethnography; ’I don’t think we thought about it as studying soap opera’: Christine Geraghty; ’What about the rest of the audience?’ Dorothy Hobson; ’Slightly guilty pleasures’: Terry Lovell; ’The pleasure of a programme like this is not something simple’: Ien Ang; ’A sense of trying to valorise soap opera as women’s TV’: Ellen Seiter; Commonalties: Writing Across the Interviews; The Feminist, the Housewife, and the Soap Opera; Appendix; Bibliography

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