Marketing for the Developing Company (RLE Marketing)(Routledge Library Editions: Marketing)

商业经济学

原   价:
589.00
售   价:
471.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2015年12月21日
装      帧
ISBN
9781138980457
复制
页      码
276
开      本
234x156mm
综合评分
暂无评分
我 要 买
- +
库存 30 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ?jargon? has deliberately been avoided to ensure a straightforward presentation of marketing facts.
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个