Advertising, The Uneasy Persuasion (RLE Advertising):Its Dubious Impact on American Society(Routledge Library Editions: Advertising)

广告,艰难的说服(Routledge馆藏版:广告):对美国社会的不确定影响

商业经济学

原   价:
1780.00
售   价:
1424.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2013年03月21日
装      帧
精装
ISBN
9780415817936
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页      码
336
开      本
234x156 mm
语      种
英文
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库存 30 本
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图书简介
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
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