Visual Merchandising:The Image of Selling

视觉营销: 销售形象

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原   价:
1916.00
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1533.00
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发货周期:预计5-7周发货
作      者
出  版 社
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精装
ISBN
9781409426974
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页      码
272
开      本
234x156mm
语      种
英文
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图书简介
Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the representation and presentation of retail goods, in terms of the visual interaction that occurs between the commodity and the consumer.
馆藏图书馆
Harvard Library
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