The Communication Scarcity in Agriculture

图书简介

This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.

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Harvard Library

Foreword: Dr. Robert Paarlberg Foreword: Dr. Sonny Ramaswamy Preface: Today?s Communication Environment Introduction: The Scarcity of Communication Part One: The Reality Chapter One: Pink Slime: When a media frenzy strikes Chapter Two: Chipotle Marketing: Pushing polarization to the next level Chapter Three: All That Glitters: The power of non-expert influence Chapter Four: Triple for a Dozen: The rise and dominance of advocacy Chapter Five: Technical Difficulties: Grappling with the benefits and risks of GMOs Part Two: The Nuances Chapter Six: Emotions and Agriculture Pop-Out: Food and Health: A Consumer?s Perspective Chapter Seven: Communicating the Essence of Agriculture Pop-Out: Kids, Cows and Grass: A Farmer Blogger?s Perspective Chapter Eight: The Importance of Perception Pop-Out: For Better Communication, A Cultural Reorientation: A Policymaker?s Perspective Chapter Nine: Turning Up the Volume on Science Pop-Out: The Cost of Not Spending: An Academic?s Perspective Part Three: A Reorientation Chapter Ten: Working With, Not Against: The power of a diversity of perspectives Chapter Eleven: Settling into Common Ground: The future of food and agriculture

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The Communication Scarcity in Agriculture 农业中的沟通缺失（平装） 农业经济学

The Communication Scarcity in Agriculture

农业中的沟通缺失（平装）
农业经济学