Food and Drink Tourism:Principles and Practice

图书简介

Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines. Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability, Food and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure. Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies.

Introduction (An Appetiser) \\ PART I: THE GROWTH AND DEVELOPMENT OF FOOD AND DRINK TOURISM \\ Chapter 1: What is food and drink tourism? \\ Chapter 2: A history of culinary exploration and food tourism \\ Chapter 3: Identity development and the cultural dimension of food and drink \\ Chapter 4: Niche tourism and the growth of food-inspired travel \\ Chapter 5: The globalisation and localisation of food and drink \\ Chapter 6: Food, tourism and agricultural policy \\ Chapter 7: Wine Tourism and the development of ’winescapes’ \\ PART II: THE PROMOTION AND BRANDING OF FOOD AND DRINK TOURISM \\ Chapter 8: Marketing and branding food and drink tourism \\ Chapter 9: The role of media and social media in promoting food and drink tourism \\ Chapter 10: Managing food tourism: on-site marketing and interpretation \\ Chapter 11: Food assurance schemes, organisations and initiatives \\ PART III: FOOD AND DRINK ATTRACTIONS AND EVENTS \\ Chapter 12: The transformation of place through food and drink \\ Chapter 13: Food and drink festivals, events and markets \\ Chapter 14: Food- and drink-inspired events: the weird and wonderful \\ Chapter 15: Following food and drink: tours, trails and routes \\ Chapter 16: Food and drink visitor attractions \\ Chapter 17: Beverage tourism: drinking to experience people and place \\ Chapter 18: The role of food and drink tourism in sustainable development \\ Chapter 19: When consumers become producers \\ Chapter 20: The food and drink tourism supply chain \\ Chapter 21: Local food and drink in the hospitality industry \\ Conclusion \\ Chapter 22: The future of food and drink tourism

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Food and Drink Tourism:Principles and Practice 饮食旅游：原则与实践 旅游经济学

Food and Drink Tourism:Principles and Practice

饮食旅游：原则与实践
旅游经济学