‘This book is a must read for anyone serious about understanding the increasing role that food and drink plays in tourism today. Sally Everett has produced a comprehensive text that covers not only the academic discourse on the subject from both a descriptive and experiential perspective, but complements this with the practical application of situating food and drink tourism within a myriad of destinations and visitor spaces. This is essential reading on any module that examines food and drink tourism as emergent niches within contemporary tourism.’ Professor Stephen Boyd, Department of Hospitality and Tourism Management, Ulster University, UK Many of us like to eat and drink when we travel abroad, visit places and attend events, and so it is unsurprising that food and drink has emerged as a key driver of tourism and tourism growth in recent years. This therefore large topic has previously been glossed over by general tourism textbooks, and the other books available until now have tended to be oriented towards practitioners or researchers. Specifically designed for students, whilst also being research-informed, this brand new title provides readers with everything they need for success on their relevant food and drink course at college or university. From food trucks to gourmet trails, the text uncovers the full gambit of food and drink experiences through theory, activities, case studies, summaries and critical reflection. It can be used by students studying tourism, hospitality, events, sociology, marketing, business and cultural studies.

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