Consumer Behavior in Travel and Tourism

工业经济学

原   价:
2052.5
售   价:
1642.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
1999年08月06日
装      帧
精装
ISBN
9780789006103
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页      码
550
开      本
216 x 156
语      种
英文
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库存 30 本
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图书简介
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.
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