The Foundations of Marketing Practice:A history of book marketing in Germany（Routledge Studies in the History of Marketing）
营销实践的基础：德国图书营销历史
商业经济学
￥
1986.00
售 价：
￥
1589.00
优惠
平台大促 低至8折优惠
发货周期：预计5-7周发货
出 版 社
出版时间
2015年12月14日
装 帧
精装
页 码
210
开 本
234x156mm
语 种
英文
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图书简介
During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources including over seventy years of trade newspapers, this is an in depth study of how and why this market developed—decades before there was any written theory about marketing. This uniquely well-researched study provides an in-depth account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing.
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Yale University Library
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