图书简介
TV Outside the Box: Trailblazing in the Digital Television Revolution explores the new and exploding universe of on-demand, OTT (Over the Top) networks: Netflix, Amazon, Hulu, Crackle, CW Seed, Vimeo, AwesomenessTV, and many more. Featuring in-depth conversations with game-changing content creators, industry mavericks, and leading cultural influencers, TV Outside the Box is essential reading for anyone interested in the dynamics of a global media revolution – while it’s happening. Readers will discover:
How the new "disruptors" of traditional television models are shaping the future of the television and feature film business. You’ll hear directly from the visionaries behind it all – from concept genesis to predictions for the future of streaming platforms; their strategies for acquisitions and development of new original content; and how the revolution is providing unprecedented opportunities for both established and emerging talent.
What’s different about storytelling for the progressive, risk-taking networks who are delivering provocative, groundbreaking, binge-worthy content, without the restraints of the traditional, advertiser-supported programming model. Through interviews with the showrunners, content creators, and producers of dozens of trailblazing series – including Orange Is the New Black, House of Cards, Transparent, and many more – you’ll learn how and why the best and the brightest TV content creators and filmmakers are defining the new digital entertainment age – and how you can, too.
1. Goodbye \"idiot box,\" hello Apple TV, Roku, Xbos, Crhomecast, Amazone Fire -- and the interactive TV computer screen; 2. Forecasting and prognosticating where, when, and how we view our favorite shows; 3. Once-a-week programming + summer reruns = old school; 4. Broadcast commercial TV vs. (legal) downloads; 5. Interviews with Top Programming Executives; 6. Good news: TV Studios and networks need more original programming than ever! Bad news: They want it to be better, faster - and cheaper; 7. The Value of \"bottle shows\" and contained arenas; 8. Defying the formulaic: fresh voices and \"buzz worthy\" shows; 9. Iconic, indelible (heavily flawed) characters trump plot devices; 10. Interviews with creators/showrunners; 11. Amazon Studios’ Open Submission Policy; 12. Sony Crackle Initiative at UCLA School of Film & Television & Digital; 13. The Anthology Series is Back; 14. Reality Shows Off Network; 15. Spoof TV; 16. Broadcast Yourself; 17. The New Breed of Late Night Talk Show; 18. The New Frontier of Movies for the Home Theater.
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