图书简介
In Production House Cinema: Starting and Running Your Own Cinematic Storytelling Business, renowned video storyteller Kurt Lancaster offers both students and professionals a practical guide to starting their own video production company and creating cinematic, client-based video content. Utilizing practical know-how along with in-depth analysis and interviews with successful independent production houses like Stillmotion and Zandrak, Lancaster follows the logistics and inspiration of creating production house cinema from the initial client pitch all the way through financing and distribution. The book includes:
An examination of the cinematic and narrative style and how to create it;
A discussion of the legal procedures and documents necessary for starting and operating a production house;
Advice on crafting a portfolio, reel, and website that both demonstrates your unique style and vision and attracts clients;
A guide to the financial business of running an independent production house, including invoicing, accounting, and taxes—and how much you should charge clients;
Tips for how to better communicate with clients, and how to develop and shape a client’s story;
A breakdown of how to select the right gear and equipment for a shoot, on budget;
Cinematic case studies that offer detailed coverage of several short films made for clients.
Foreword by Patrick Moreau Introduction: The Business of Cinematic Storytelling in a Video Production House PART I. CREATING AN INDEPENDENT VIDEO PRODUCTION HOUSE BUSINESS 1. Telling versus Showing: The Tools of Cinema in Client-Based Storytelling 2. Creating a Vision: The Cinematic Style Video Production House 3. Making it Legal: Filing an LLC, Writing Contracts, Using Music, and Getting Insurance 4. Building Presence: The Portfolio Reel and Website that Reflects Your Style and Vision Part II. RUNNING AN INDEPENDENT PRODUCTION HOUSE BUSINESS 5. Making Money: The Cost of Doing Business, Generating Income Streams, Setting Up Invoices, and Planning Your Taxes 6. Developing a Client?s Story: Making a Connection, Finding the Story, and Writing a Pitch, Proposal, and Budget 7. Cinematic Gear: What You Need and What it Does Part III. CRAFTING THE CINEMATIC STYLE CASE STUDIES 8. A Book Promotion Case Study: From Key Words to Storyboards in Stillmotion?s My Utopia 9. An App Promotion Case Study: Directing with Spontaneity in Zandrak?s Moodsnap 10. Side Projects: Finance and Distribute Your Passion Films Appendix: Sample Contract and Forms
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