图书简介

Foreword Introduction: Bollywood and Globalization: Researching Popular Hindi Cinema through the Lens of Film Flows Part 1: Transcultural Contexts and Soft Power 1. The big stick behind \"soft power\"? The case of Indian films in international markets 2. Bollywood at Large: Who is watching Bollywood films? 3. Transnational Elements In Hong Kong And Hindi Film Industries: A Comparative Analysis Part 2: Cinematic Content and Soft Power 4. Box Office and \"Bollywood\": An Analysis of Soft Power Content in Popular Hindi Cinema 5. Cinematic Soft Power and Contraflows: The Prevalence of South Asian Culture and Art in Popular Hindi Cinema l 6. The Impact of Globalization on Bollywood Cinema?s Depictions of Violence, Sexuality, Crime, Social vice and Romance 7. The Changing Face of Indian Women in the Era of Global Bollywood Part 3: Cinematic Soft Power and Audiences 8. Bollywood Cinema and Contemporary Audiences: Surveying Viewer Perceptions and Practices 9. Cultural connections in a globalized orld: The power of Bollywood in the United States 10. Emotional Arousal and Bollywood: Assessing Cortical Activation for Violent, Sexual, and Romantic Content in Popular Hindi Cinema

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