NEW BUSINESS IN INDIA:THE 21ST CENTURY OPPORTUNITY(WORLD SCIENTIFIC SERIES ON 21ST CENTURY BUSINESS)

印度新经济:21世纪机遇

世界经济学

原   价:
272.00
售   价:
204.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2008年06月03日
装      帧
精装
ISBN
9789812790422
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页      码
246
语      种
英文
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库存 30 本
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图书简介
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage. Key Features • Based on the author’s own experience of developing businesses, providing consultancy and practical implementation services in India to large and small companies • Details the hidden costs and benefits of setting up a business in India, and how to avoid the many traps for the uninitiated • Written in a straightforward and accessible style, utilizing first-hand experience and drawing upon anecdotal information on how to deal with the surprisingly different range of cultures in India • Provides a full understanding of the whole process of setting up a successful business in India
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Yale University Library
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