INNOVATION AND GROWTH:WHAT DO WE KNOW?

创新与增长:我们知道些什么?

政治经济学

原   价:
338.75
售   价:
271.00
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平台大促 低至8折优惠
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2013年04月22日
装      帧
精装
ISBN
9789814343534
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页      码
196
语      种
英文
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库存 30 本
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图书简介
This book, written entirely by faculty at the Olin Business School, Washington University in St. Louis, provides a variety of practical and implementable perspectives on innovation for managers. In addition, the book contains chapters that provide reviews of the academic research on innovation in the faculty members’ specific areas of expertise. In taking this multifunctional approach to innovation, the focus of the book is not just on what is currently considered to be “best practice”. Rather, it is on bringing to managers the cutting-edge knowledge that is being generated by academic research that goes beyond current best practice. Key Features: • Written for business leaders by leading academics • A compilation of perspectives and reviews of academic research on the subject of innovation • Addresses the different areas of innovation: (1) The Traditional Management of Innovation in an Organization; (2) Organizational Behavior around Innovation, (3) Operational or Process Innovation, (4) Strategic innovation, and (5) Financial and Economic aspects of innovation
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