Marketing Trends for Organic Food in the 21St Century(Series on Computers and Operations Research)

数量经济学

原   价:
1350.00
售   价:
1080.00
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平台大促 低至8折优惠
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2004年03月25日
装      帧
精装
ISBN
9789812387684
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页      码
360
语      种
英文
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图书简介
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers’ purchasing behaviour through the employment of appropriate marketing strategies. This book explories the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic produc
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Harvard Library
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