Webcasting Worldwide:Business Models of an Emerging Global Medium(Media Management and Economics Series)

网络音视频传播:一个新兴全球媒介的商业运作模式

政治经济学

原   价:
1780.00
售   价:
1424.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2006年11月07日
装      帧
精装
ISBN
9780805859157
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页      码
464
开      本
229x152mm
语      种
英文
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图书简介
Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets.
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