Designing Health Communication Campaigns:What Works?

新闻理论

原   价:
586.00
售   价:
469.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
1992年06月15日
装      帧
平装
ISBN
9780803943322
复制
页      码
181
开      本
21.7 x 14.1 x 1.3 cm
语      种
英文
综合评分
暂无评分
我 要 买
- +
库存 30 本
  • 图书详情
  • 目次
  • 买家须知
  • 书评(0)
  • 权威书评(0)
图书简介
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer’s Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element t
本书暂无推荐
本书暂无推荐
看了又看
  • 上一个
  • 下一个