The Growth Strategies of Hotel Chains:Best Business Practices by Leading Companies

旅游经济学

原   价:
862.5
售   价:
690.00
优惠
平台大促 低至8折优惠
发货周期:预计5-7周发货
出  版 社
出版时间
2006年01月25日
装      帧
ISBN
9780789026644
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页      码
224
开      本
216 x 156
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图书简介
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains? growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Subjects covered include diversification vs. specialization; various types of integration; acquisitions, mergers, and strategic alliances; franchise contracts, management contracts, leaseholds, and ownership; and branding and globalization. Charts, tables, and figures make complex information easy to access and understand.
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