This book is a guide to narrative skills, the currency of the creative industries. It shows research scientists how to harness story-telling principles to make their complex and technical content easier to communicate and more fulfilling for their audience. Readers discover how the eight narrative ingredients — Audience, Lure, Change, World, Character, Big Hook, Plot and Structure — are relevant to anyone wanting to convey information or ideas clearly, and how the different ingredients can be emphasised and honed for specific purposes: to build a story, deliver results, to sell an idea, or even to sell oneself. There are tailored exercises to inspire readers to generate creative ideas relevant to their own work, and questions to develop the best ideas to use for their posters, seminar talks, public engagement presentations or grant proposals. The ultimate goal is to enable readers to shape their ideas, information and content so that it crackles and fizzes with relevance for their intended audience. Key Features: • This book helps researchers where they routinely struggle: communicating their specialist knowledge. It does so by challenging, guiding, and inspiring them to consider their content, not just as facts to be imparted, but as a narrative to impress audiences and funding bodies with the value of their work • The author is a former BBC science producer who has coached hundreds of PhDs and career scientists to become profoundly better communicators by using the narrative principles which are outlined in this book • The narrative principles outlined in this book can be applied to all forms of effective communication, from posters to papers, and grant proposals to presentations • Includes a Foreword by Dame Professor Nancy Rothwell FRS (VC and President of Manchester University)

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