Marketing Above the Noise:Achieve Strategic Advantage with Marketing That Matters(100 Cases)

商业经济学

原   价:
383.00
售   价:
306.00
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平台大促 低至8折优惠
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2015年04月16日
装      帧
精装
ISBN
9781629560373
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页      码
224
开      本
9.10x6.10x0.90
语      种
英文
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图书简介
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business.
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