Managing Product Innovation(Advances in Business Marketing and Purchasing)

管理产品创新

商业经济学

售   价:
1523.00
发货周期:预计8-10周发货
作      者
出  版 社
出版时间
2005年04月08日
装      帧
精装
ISBN
9780762311590
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页      码
796
语      种
英文
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库存 68 本
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图书简介
What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies.
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