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28/120

¥ 155

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MARKETING FOR COMPETITIVENESS:ASIA TO THE WORLD - IN THE AGE OF DIGITAL CONSUMERS

KOTLER PHILIP ET AL / 2016-09-05 / World Scientific Publishing

¥ 304

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MARKETING FOR COMPETITIVENESS:ASIA TO THE WORLD - IN THE AGE OF DIGITAL CONSUMERS

KOTLER PHILIP ET AL / 2016-09-05 / World Scientific Publishing

¥ 1724

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Applied Conjoint Analysis

Vithala R. Rao, Cornell University S. C. Johnson Graduate School of, Ithaca, NY, USA / 2016-09-03 / Springer Berlin Heidelberg

¥ 442

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Product Information Management:Theory and Practice

Jorij Abraham, Ecommerce Foundation, Duivendrecht, The Netherlands / 2016-09-03 / Springer Berlin Heidelberg

¥ 381

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Brands and Branding

Stephen Brown / 2016-08-31 / Sage

¥ 692

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Principles of Marketing

Chris Samfilippo / 2016-08-30 / Cognella Academic Publishing

¥ 525

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Meta-Luxury:Brands and the Culture of Excellence

Ricca / 2016-08-27 / Palgrave Macmillan

¥ 332

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The Analytic Hospitality Executive:Implementing Data Analytics in Hotels and Casinos

Kelly McGuire / 2016-08-26 / Wiley

¥ 496

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Praxis Online-Marktforschung:Grundlagen – Anwendungsbereiche – Durchführung

Axel Theobald, Nürnberg, Germany / 2016-08-24 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 1018

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Neuromarketing:Exploring the Brain of the Consumer

Leon Zurawicki, University of Massachusetts, Boston, Boston, MA, USA / 2016-08-23 / Springer Berlin Heidelberg

¥ 333

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Brand Media Strategy:Integrated Communications Planning in the Digital Era

A. Young / 2016-08-23 / Palgrave Macmillan

¥ 1239

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Modeling Markets:Analyzing Marketing Phenomena and Improving Marketing Decision Making

Peter S.H. Leeflang University of Groningen Groningen The Jaap E. Wieringa University of Groningen Groningen The N Tammo H.A. Bijmolt University of Groningen Groningen / 2016-08-23 / Springer Berlin Heidelberg

¥ 1275

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Brands and Branding

Stephen Brown / 2016-08-17 / Sage

¥ 690

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Hotels and Resorts:An investor’s guide

David Harper / 2016-08-11 / Routledge

¥ 1135

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FINANCIAL ANALYSIS, PLANNING AND FORECASTING: THEORY AND APPLICATION (THIRD EDITION):THEORY AND APPLICATION (THIRD EDITION)

LEE CHENG-FEW ET AL / 2016-08-11 / World Scientific Publishing

¥ 1001

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Corporate Social Performance In The Age Of Irresponsibility - Cross National Perspective(HC)

/ 2016-08-04 / Information Age Publishing

¥ 663

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Employer Brand Management:Arbeitgebermarken aufbauen und steuern

Benjamin von Walter, St. Gallen, Switzerland; Dietmar Kremmel, St. Gallen, Switzerland / 2016-08-02 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 1784

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Female Entrepreneurship in East and South-East Asia:Opportunities and Challenges

Debroux Philippe / 2016-08-01 / Chandos Publishing

¥ 995

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Executive Ethics II

Ronald R. Sims / Scott A. Quatro / 2016-07-31 / Information Age Publishing Inc

¥ 570

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Individuals, Groups, and Business Ethics

Chris Provis / 2016-07-27 / Routledge

¥ 1589

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The Promise of Social Marketing:A Powerful Tool for Changing the World for Good

Chahid Fourali / 2016-07-26 / Routledge

¥ 1549

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Norazah Mohd Suki / 2016-07-22 / Business Science Reference

¥ 542

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Corporate Social Performance in the Age of Irresponsibility: Cross National Perspective

/ 2016-07-20 / Information Age Publishing

¥ 1424

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Relationship Marketing in Sports

/ 2016-07-18 / Routledge

¥ 287

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The Social License

Morrison, J. / 2016-07-15 / Palgrave MacMillan

¥ 515

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Interpretation in Social Life, Social Science, and Marketing

O’Shaughnessy, John / 2016-07-15 / Routledge

¥ 1642

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Retail Marketing

Frank Quix and van der Kind Rob / 2016-07-10 / Routledge

¥ 1280

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Case Studies as a Teaching Tool in Management Education

Dominika Latusek / 2016-07-09 / Business Science Reference

¥ 1085

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Marketing In and For a Sustainable Society

Vol Ed: Naresh K. Malhotra / 2016-07-05 / Emerald Publishing

¥ 624

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Ethics for Managers:Philosophical Foundations and Business Realities

Joseph Gilbert / 2016-07-05 / Routledge

¥ 369

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Happiness and Virtue Ethics in Business:The Ultimate Value Proposition

Alejo José G. Sison / 2016-07-01 / Cambridge University Press

¥ 1533

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Ethics for Managers:Philosophical Foundations and Business Realities

Joseph Gilbert / 2016-06-30 / Routledge

¥ 1314

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Managing Public Relations and Brand Image through Social Media

Anurag Singh / 2016-06-30 / IGI Publishing

¥ 162

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Genes, Trade, and Regulation:The Seeds of Conflict in Food Biotechnology

Thomas Bernauer / 2016-06-28 / Princeton University Press

¥ 616

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Die Zukunft des Autohandels:Vertrieb und Konsumentenverhalten im Wandel - Wie das Auto benutzt, betrachtet und gekauft wird

Anders Parment, Stockholm University, Stockholm / 2016-06-22 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 496

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Variable Vergütung im Vertrieb:10 Bausteine für eine motivierende Entlohnung im Außen- und Innendienst

Heinz-Peter Kieser, Walldürn-Ho / 2016-06-22 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 884

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Service Innovation:Novel Ways of Creating Value in Actor Systems

Toivonen / 2016-06-21 / Springer Japan

¥ 663

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Der Konkurrenz ein Kundenerlebnis voraus:Customer Experience Management – 111 Tipps zu Touchpoints, die Kunden begeistern

Karin Glattes, UnternehmenKunde , Köln, Germany / 2016-06-20 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 303

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Indian Multinationals:Taking India to the World

Thite, Mohan; Wilkinson, Adrian; Budhwar, Pawan / 2016-06-16 / Oxford University Press

¥ 461

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Achieving a Strategic Sales Focus:Contemporary Issues and Future Challenges

Le Meunier-FitzHugh, Kenneth; Douglas, Tony / 2016-06-16 / Oxford University Press

¥ 620

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Persuasive Advertising

Armstrong, J. / 2016-06-15 / Palgrave MacMillan

¥ 476

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Keys to Governance

Arguden, Y. / 2016-06-15 / Palgrave MacMillan

¥ 12239

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Encyclopedia of Tourism

Jafari / 2016-06-15 / Springer International Publishing

¥ 616

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Faktor Mensch im Verkauf:Ein Plädoyer für Leidenschaft und Menschlichkeit im Vertrieb

Holger Bröer, Münster / 2016-06-07 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 230

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The Moral Background:An Inquiry into the History of Business Ethics

Gabriel Abend / 2016-05-31 / Princeton University Press

¥ 1314

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Competitive Social Media Marketing Strategies

Wilson Ozuem / 2016-05-30 / IGI Publishing

¥ 1280

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Global Perspectives on Contemporary Marketing Education

Brent Smith / 2016-05-30 / IGI Publishing

¥ 1346

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Global Marketing Strategies for the Promotion of Luxury Goods

Fabrizio Mosca / 2016-05-30 / IGI Publishing

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