ReadLink-学科

¥ 372

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Logistik ? die untersch鋞zte Zukunftsindustrie:Strategien und L鰏ungen entlang der Supply Chain 4.0

Peter H. Vo / 2019-01-01 / Springer Fachmedien Wiesbaden

¥ 659

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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko;Mooi, Erik / 2019-01-01 / Springer Berlin Heidelberg

¥ 537

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Stand Der Digitalisierung Im B2b-Neukundenvertrieb: Entwicklung Von Beurteilungskriterien Und Erstellung Eines Reifegradmodells

Barsch, Thomas / 2019-01-01 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 190

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Verkaufen f黵 Freiberufler:Was Selbstst鋘dige von professionellen Verk鋟fern und Beratern lernen k鰊nen

Helmut Hausner / 2019-01-01 / Springer Fachmedien Wiesbaden

¥ 455

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Das neue Marketing-Mindset:Management, Methoden und Prozesse f黵 ein Marketing von Mensch zu Mensch

Waldemar Pf鰎tsch; Uwe Sponholz / 2019-01-01 / Springer Fachmedien Wiesbaden

¥ 315

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Der Content-Coach:Leitfaden für bessere Inhalte und durchdachte Strategien im Content-Marketing

Florian Schauer-Bieche / 2019-01-01 / Springer Fachmedien Wiesbaden

¥ 414

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Mehr Kunden für Kleinunternehmen und Solopreneure:Klare Positionierung, gezielte Kommunikation, modernes Marketing und erfolgreicher Verkauf

Robert Flachenäcker / 2019-01-01 / Springer Fachmedien Wiesbaden

¥ 1239

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The Great Facilitator:Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

Barry J. Babin; Marko Sarstedt / 2019-01-01 / Springer International Publishing

¥ 426

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Was viele Verkäufer nicht zu fragen wagen:110 Tipps für bessere Verkaufsresultate im Außendienst

Oliver Schumacher / 2019-01-01 / Springer Fachmedien Wiesbaden

¥ 992

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Logistik im Wandel der Zeit ? Von der Produktionssteuerung zu vernetzten Supply Chains:Festschrift f黵 Wolfgang Kersten zum 60. Geburtstag

Meike Schr鰀er; Kirsten Wegner / 2019-01-01 / Springer Fachmedien Wiesbaden

¥ 1466

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Collaborative Research Design:Working with Business for Meaningful Findings

Per Vagn Freytag, University of Southern Denmark, Kolding, Denmark; Louise Young, University of Southern Denmark, Kolding, Denmark / 2018-12-29 / Springer Berlin Heidelberg

¥ 884

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Market Research:The Process, Data, and Methods Using Stata

Erik Mooi, University of Melbourne, Parkville, VIC, Australia; Marko Sarstedt, Otto-von-Guericke-University, Magdeburg, Germany; Irma Mooi-Reci, University of Melbourne, Parkville, VIC, Australia / 2018-12-23 / Springer Berlin Heidelberg

¥ 1429

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Asian Qualitative Research in Tourism:Ontologies, Epistemologies, Methodologies, and Methods

Paolo Mura, Taylor’s University, Subang Jaya, Malaysia; Catheryn Khoo-Lattimore, Griffith University, Nathan, QLD, Australia / 2018-12-21 / Springer Berlin Heidelberg

¥ 1589

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Business Events

DAVIDSON / 2018-12-17 / Routledge

¥ 471

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Business Events

DAVIDSON / 2018-12-17 / Routledge

¥ 746

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The International Business Environment

Hamilton, Leslie; Webster, Philip / 2018-12-17 / Oxford University Press

¥ 958

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Retail Marketing Management:The 5 Es of Retailing

Dhruv Grewal / 2018-12-14 / Sage

¥ 342

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Retail Marketing Management:The 5 Es of Retailing

Dhruv Grewal / 2018-12-14 / Sage

¥ 799

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Essence of International Trade Theory

Nakanishi Noritsugu / 2018-12-13 / World Scientific Publishing

¥ 788

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Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets:Making, Shaping and Developing BOP Markets

Ed: Ramendra Singh / 2018-12-03 / Emerald Publishing

¥ 977

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Building Brand Identity in the Age of Social Media:Emerging Research and Opportunities

Amir Ekhlassi / 2018-12-01 / Business Science Reference

¥ 744

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Handbuch Versicherungsmarketing

Michael Reich, 67rockwell Consulting GmbH, Hamburg, Germany; Christopher Zerres, Hochschule Offenburg, Offenburg, Germany / 2018-11-26 / Springer Berlin Heidelberg

¥ 758

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Sales Performance Management:Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten

Mario Pufahl, D黶seldorf, Germany / 2018-11-26 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 924

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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Margarida M. Pinheiro / 2018-11-23 / Business Science Reference

¥ 1211

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International Business in the Information and Digital Age

Tulder/Verbeke/Piscitello / 2018-11-16 / Emerald Publishing

¥ 204

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Digital PR

Danny Whatmough / 2018-11-13 / Emerald Publishing

¥ 663

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Distribution Strategy:The BESTX® Method for Sustainably Managing Networks and Channels

Livio Moretti European Institute of Business Administration Paris / 2018-11-13 / Springer Berlin Heidelberg

¥ 1307

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Marketing Research, Thirteenth Edition

V. Kumar / 2018-11-02 / Wiley

¥ 1026

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Sustainable Transportation and Smart Logistics

Faulin, Javier / 2018-11-01 / Elsevier

¥ 821

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Practical Guide to Comparative Advertising:Dare to Compare

Bleibaum, Rebecca / 2018-11-01 / Academic Press

¥ 620

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Automatisierte Geldanlage:Determinanten und Einflussbedingungen der Akzeptanz von Investment Management FinTechs

Julian Gulden, Hamburg, Germany / 2018-11-01 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 394

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Five Superpowers for Co-Creators:How change makers and business can achieve the Sustainable Development Goals

Katrin Muff / 2018-11-01 / Routledge

¥ 813

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Marketing Research:Delivering Customer Insight

Alan Wilson, University of Strathclyde Department of Marketing, Glasgow, UK / 2018-10-30 / Red Globe Press

¥ 1448

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Application Of Gaming In New Media Marketing

Pratika Mishra / 2018-10-30 / IGI Publishing

¥ 1380

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Smart Marketing With the Internet of Things

Dora Simões / 2018-10-30 / Business Science Reference

¥ 1179

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Modern Perspectives on Virtual Communications and Social Networking

Jyotsana Thakur / 2018-10-30 / Information Science Publishing

¥ 2121

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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Mehdi Khosrow-Pour, D.B.A. / 2018-10-30 / Business Science Reference

¥ 1280

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Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Margarida M. Pinheiro / 2018-10-30 / Business Science Reference

¥ 1045

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Service Marketing Strategies For Small And Medium Enterprises:Emerging Research And Opportunities

Rahman, Muhammad Sabbir; Zaman, Mahmud Habib; Hossain, Md Afnan / 2018-10-30 / IGI Publishing

¥ 168

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One Million Followers

Brendan Kane / 2018-10-25 / BenBella Books, Inc.

¥ 731

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The Growth of the Scholarly Publishing Industry in the U.S.:A Business History of a Changing Marketplace, 1939–1946

Albert N. Greco, Fordham University, Bronx, NY, , USA / 2018-10-25 / Palgrave Macmillan

¥ 1424

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Leisure and Sustainability

Edited by Susan Tirone and Elizabeth A. Halpenny / 2018-10-22 / Routledge

¥ 331

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Die Kultmarke:Das einzigartige Momentum in der Markenentwicklung

Wolfram von Rhein, Gauting, Germany / 2018-10-15 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 858

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Brand Hate:Navigating Consumer Negativity in the Digital World

S. Umit Kucuk, University of Washington, Tacoma, WA, USA / 2018-10-15 / Palgrave Macmillan

¥ 840

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Modern Perspectives on Virtual Communications and Social Networking

Jyotsana Thakur / 2018-10-12 / Information Science Publishing

¥ 1424

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Accessibility, Inclusion, and Diversity in Critical Event Studies

Edited by Rebecca Finkel, Briony Sharp and Majella Sweeney / 2018-10-11 / Routledge Academic

¥ 1202

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Global Cyber Security Labor Shortage and International Business Risk

Bryan Christiansen / 2018-10-05 / Business Science Reference

¥ 5688

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Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications:Concepts, Methodologies, Tools, and Applications

Information Resources Management Association / 2018-10-05 / Business Science Reference