ReadLink-学科

¥ 1424

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Brand Beauty Unleashed:The Value of Aesthetics in Marketing

Roberto M. Álvarez del Blanco / 2020-03-31 / Routledge

¥ 309

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Customer Relationship Marketing:Theoretical and Managerial Perspectives

Malhotra Naresh K et al / 2020-03-30 / World Scientific Publishing

¥ 406

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Brand Beauty Unleashed:The Value of Aesthetics in Marketing

Roberto M. Álvarez del Blanco / 2020-03-30 / Routledge

¥ 1049

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Digital Marketing Strategies and Models for Competitive Business

Filipe Mota Pinto / 2020-03-27 / Business Science Reference

¥ 1683

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Digital Marketing Strategies and Models for Competitive Business

Filipe Mota Pinto; Teresa Guarda / 2020-03-27 / Business Science Reference

¥ 751

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

Florian Neus / 2020-03-25 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 537

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Implicative Marketing

Florence Touzé / 2020-03-24 / Routledge

¥ 892

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Fighting Cross-Border Cartels

Pierre Horna (United Nations Conference on Trade and Develop / 2020-03-19 / Hart Publishing

¥ 1205

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Entrepreneurship Marketing

/ 2020-03-17 / Routledge

¥ 952

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Customer-Supplier Relationships in B2B:An Interaction Perspective on Actors in Business Networks

La Rocca, Antonella / 2020-03-15 / Palgrave Macmillan

¥ 408

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The Moral Responsibility of Firms

Orts, Eric W.; Smith, N. Craig / 2020-03-12 / Oxford University Press

¥ 471

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Leadership and the Ethics of Influence

Terry L. Price / 2020-03-12 / Routledge

¥ 1424

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Leadership and the Ethics of Influence

Terry L. Price / 2020-03-12 / Routledge

¥ 1314

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The Art of Co-Branding

Michel Geraldine / 2020-03-10 / Routledge

¥ 362

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Entrepreneurship Marketing

/ 2020-03-06 / Routledge

¥ 1424

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Understanding the Higher Education Market in Africa

/ 2020-03-06 / Routledge

¥ 884

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Conspicuous Employment:Theory, Measurement, and Consequences of Prestigious Employer Preference

Benjamin Berghaus / 2020-02-29 / Springer Berlin Heidelberg

¥ 471

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Consumption, Psychology and Practice Theories:A Hermeneutic Perspective

Tony Wilson / 2020-02-25 / Routledge

¥ 1239

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Rethinking Business Responsibility in a Global Context:Challenges to Corporate Social Responsibility, Sustainability and Ethics

Bodo B. Schlegelmilch; Ilona Szcs / 2020-02-22 / Springer Berlin Heidelberg

¥ 442

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The Creation of the Extraordinary:Perspectives on Luxury

Gurzki, Hannes / 2020-02-21 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 792

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Principles of Marketing for a Digital Age

Tracy L. Tuten / 2020-02-17 / Sage

¥ 1424

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Brand Positioning

Erik Kostelijk and Karel Jan Alsem / 2020-02-13 / Routledge

¥ 175

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The Startup’s Guide to Sales:How Not to Crash and Burn

Roshan Louis Joseph and Ram Mohan Menon / 2020-02-12 / Sage

¥ 406

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Brand Positioning

Erik Kostelijk and Karel Jan Alsem / 2020-02-06 / Routledge

¥ 1424

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Public Relations, Branding and Authenticity

Sian Rees / 2020-02-05 / Routledge

¥ 863

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Crafting and Shaping Knowledge Worker Services in the Information Economy

Sherringham / 2020-02-05 / Palgrave Macmillan

¥ 537

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Food Advertising and Childhood Obesity

Fariba Esmaeilpour and Mitra Shabani Nashtaee / 2020-01-28 / Routledge

¥ 1334

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Transgenerational Marketing: Evolution, Expansion, and Experience:Evolution, Expansion, and Experience

Rajagopal / 2020-01-26 / Palgrave Macmillan

¥ 1424

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Strategic Marketing of Higher Education in Africa

/ 2020-01-23 / Routledge

¥ 928

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The Roots and Uses of Marketing Knowledge

Smith Terry / 2020-01-20 / Walter de Gruyter

¥ 1239

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Channel Strategies and Marketing Mix in a Connected World

Ray / 2020-01-19 / Springer Berlin Heidelberg

¥ 1459

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Ethics and Deviations in Decision-Making: An Applied Study:An Applied Study

Chakrabarti / 2020-01-14 / Palgrave Macmillan

¥ 488

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Direct, Digital & Data-Driven Marketing

Lisa Spiller / 2020-01-09 / Sage

¥ 1290

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Direct, Digital & Data-Driven Marketing

Lisa Spiller / 2020-01-09 / Sage

¥ 1270

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Financial Decision-Making in the Foodservice Industry

/ 2020-01-07 / Apple Academic Press

¥ 857

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Internal and External Narrative Generation Based on Post-Narratology: Emerging Research and Opportunities

Takashi Ogata / 2020-01-03 / Information Science Publishing

¥ 166

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The Customer Success ProfessionalS Handbook

Ashvin Vaidyanathan / 2020-01-02

¥ 909

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Handbuch Fundraising

Urselmann, Michael(编辑) / 2020-01-01 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 537

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Electronic Business

Wirtz, Bernd W.() / 2020-01-01 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 620

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Sensory Branding:Grundlagen multisensualer Markenführung

Paul Steiner / 2020-01-01 / Springer Fachmedien Wiesbaden

¥ 620

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Trends in Event Education: Ein Tagungsband Zur Veranstaltungswirtschaft

Gehrke, Gernot(编辑);Thilo, Isabelle(编辑) / 2020-01-01 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 620

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Die Akzeptanz Von Augmented-Reality-Anwendungen Im Handel

Schreiber, Stefanie() / 2020-01-01 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 578

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Prosoziales Ausgabeverhalten und Spenderwohlbefinden:Der Einfluss von Perspektiven黚ernahme

Franziska Mesnaric / 2020-01-01 / Springer Fachmedien Wiesbaden

¥ 578

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Online-Informationsverhalten von Business-to-Business-K鋟fern

Maximilian L黡ers / 2020-01-01 / Springer Fachmedien Wiesbaden

¥ 372

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Agile Marketing:Marketing in dynamischen Zeiten: Mindset – Methoden – Tools

Jens Kröger; Stefanie Marx / 2020-01-01 / Springer Fachmedien Wiesbaden

¥ 620

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Architektur als Instrument der Markenkommunikation:Die implizite Wirkung gebauter Botschaften

Moritz Hollmann / 2020-01-01 / Springer Fachmedien Wiesbaden

¥ 315

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Praxisleitfaden Corporate Digital Responsibility: Unternehmerische Verantwortung Und Nachhaltigkeitsmanagement Im Digitalzeitalter

Dorr, Saskia() / 2020-01-01 / Springer Berlin Heidelberg

¥ 744

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Events Und Messen Im Digitalen Zeitalter: Aktueller Stand Und Perspektiven

Zanger, Cornelia() / 2020-01-01 / Gabler Verlag / Springer Fachmedien Wiesbaden