ReadLink-学科

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The Psychology of Advertising

Bob M Fennis and Wolfgang Stroebe / 2020-10-08 / Routledge

¥ 743

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Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation

Pantano, Eleonora(编辑) / 2020-10-07 / Emerald Publishing

¥ 443

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Ethics of Artificial Intelligence

Liao S. Matthew / 2020-10-06 / Oxford University Press

¥ 537

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The Customer Experience Model

Adyl Aliekperov / 2020-10-02 / Routledge

¥ 1424

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Defining, Measuring and Managing Consumer Experiences

Annarita Sorrentino / 2020-10-01 / Routledge

¥ 471

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How to Win at CRM:Strategy, Implementation, Management

Seth Kinnett / 2020-09-30 / Auerbach Publications

¥ 1448

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Emerging Business and Trade Opportunities Between Oceania and Asia

/ 2020-09-30 / IGI Publishing

¥ 537

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Absolute Essentials of Digital Marketing

Alan Charlesworth / 2020-09-25 / Routledge

¥ 1448

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Innovations in Digital Branding and Content Marketing

Das, Subhankar;Mondal, Subhra / 2020-09-25 / Business Science Reference

¥ 933

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Innovations in Digital Branding and Content Marketing

Das, Subhankar;Mondal, Subhra Rani / 2020-09-25 / Business Science Reference

¥ 185

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The Six Disciplines of Agile Marketing - Proven Practices for More Effective Marketing and Better Business Results

Jim Ewel / 2020-09-25 / Wiley

¥ 427

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Marketing Communications

Lynne Eagle Stephan Dahl Barbara Czarnecka and Jenny Lloyd / 2020-09-23 / Routledge

¥ 1369

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Marketing Communications

Lynne Eagle Stephan Dahl Barbara Czarnecka and Jenny Lloyd / 2020-09-23 / Routledge

¥ 350

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Building Value through Marketing

Philip Sugai / 2020-09-23 / Routledge

¥ 1424

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Building Value through Marketing

Philip Sugai / 2020-09-23 / Routledge

¥ 273

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Business and the Culture of Ethics

Quentin Langley / 2020-09-22 / Business Expert Press

¥ 397

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Market Entry Strategies

Glowik Mario / 2020-09-21 / De Gruyter Oldenbourg

¥ 442

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Managing Value Propositions in Service Ecosystems

Boha, Julian / 2020-09-09 / Gabler Verlag / Springer Fachmedien Wiesbaden

¥ 2188

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Handbook of Research on Technology Applications for Effective Customer Engagement

Mohd Suki, Norazah / 2020-09-04 / Business Science Reference

¥ 254

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What Sponsors Want:An Inspirational Guide for Event Marketers

Harrison, Mark / 2020-08-31 / World Scientific Publishing

¥ 1062

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Economic and Financial Crime:Corruption, shadow economy, and money laundering

Achim, Monica Violeta / 2020-08-30 / Springer Nature Switzerland AG

¥ 185

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Data-First Marketing - How to Compete to Win in the Age of Analytics

Janet Driscoll Miller / 2020-08-28 / Wiley

¥ 2728

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Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Mohammad Nabil Almunawar; Muhammad Anshari Ali; Syamimi Ariff Lim / 2020-08-28 / Business Science Reference

¥ 447

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Marketing Strategy in the Digital Age:Applying Kotler’S Strategies to Digital Marketing

Cao, Tiger;Wang, Sam;Qiao, Colllen / 2020-08-27 / World Scientific Publishing

¥ 176

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Marketing Strategy in the Digital Age:Applying Kotler’S Strategies to Digital Marketing

Cao, Tiger;Wang, Sam;Qiao, Colllen / 2020-08-27 / World Scientific Publishing

¥ 1641

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Case Studies on Food Experiences in Marketing, Retail, and Events

Doppler, Susanne(编辑);Steffen, Adrienne(编辑) / 2020-08-25 / Woodhead Publishing

¥ 213

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Selling with Noble Purpose, 2E - How to Drive Revenue and Do Work That Makes You Proud

Lisa Earle McLeod / 2020-08-21 / Wiley

¥ 734

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Global Marketing

Ilan Alon Eugene Jaffe Christiane Prange and Donata Vianelli / 2020-08-17 / Routledge

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Global Marketing

Ilan Alon Eugene Jaffe Christiane Prange and Donata Vianelli / 2020-08-17 / Routledge

¥ 313

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The New Marketing:How to Win in the Digital Age

Cheryl Burgess and Mark Burgess / 2020-08-11 / Sage

¥ 919

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The New Marketing:How to Win in the Digital Age

Cheryl Burgess and Mark Burgess / 2020-08-11 / Sage

¥ 185

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5-Minute Selling:The Proven, Simple System That Can Double Your Sales...Even When You DonT Have Time

Alex Goldfayn / 2020-08-07 / Wiley

¥ 397

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Brexit and the Control of Tobacco Illicit Trade

Foltea, Marina / 2020-07-31 / Springer Berlin Heidelberg

¥ 537

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Retail Geography

Shuguang Wang and Paul Du / 2020-07-15 / Routledge

¥ 1424

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Retail Geography

Shuguang Wang and Paul Du / 2020-07-15 / Routledge

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Virtual Selling - A Quick-Start Guide To Leveraging Video Based Technology To Engage Remote Buyers And Close Deals Fast

Jeb Blount / 2020-07-13 / Wiley

¥ 537

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Absolute Essentials of Strategic Marketing

Tony Proctor / 2020-07-08 / Routledge

¥ 707

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Additive Manufacturing

Celik Emrah / 2020-07-06 / Walter de Gruyter

¥ 166

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Marketing Management Essentials You Always Wanted to Know

Daum CalliePublishers Vibrant / 2020-07-04 / Vibrant Publishers

¥ 209

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The Morality of Economic Behaviour

Vangelis Chiotis / 2020-07-03 / Routledge

¥ 537

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The Morality of Economic Behaviour

Vangelis Chiotis / 2020-07-03 / Routledge

¥ 630

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Rivalry in Sport:Understanding Fan Behavior and Organizations

Havard, Cody T.() / 2020-07-02 / Palgrave Macmillan

¥ 185

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Next Level Sales Coaching - How to Build A Sales Team That Stays, Sells, and Succeeds

Steve Johnson / 2020-07-02 / Wiley

¥ 207

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Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

Shore Jeff / 2020-07-02

¥ 941

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Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki; Norbayah Mohd Suki / 2020-06-30 / IGI Publishing

¥ 350

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Strategic Shopper Marketing

Georg Krentzel / 2020-06-29 / Routledge

¥ 964

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Customer Relationship Marketing:Theoretical and Managerial Perspectives

Malhotra Naresh K et al / 2020-06-29 / World Scientific Publishing

¥ 1448

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Leveraging Consumer Behavior and Psychology in the Digital Economy

Norazah Mohd Suki; Norbayah Mohd Suki / 2020-06-26 / Business Science Reference