ReadLink-学科

¥ 540

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Human Resources Management and Ethics: Responsibilities, Actions, Issues, and Experiences

/ 2020-12-29 / Information Age Publishing

¥ 406

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Hospitality Management and Digital Transformation:Balancing Efficiency, Agility and Guest Experience in the Era of Disruption

Richard Busulwa, Nina Evans, Aaron Oh and Moon Kang / 2020-12-29 / Routledge

¥ 1642

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Experiential Marketing

Wided Batat / 2020-12-28 / Routledge

¥ 570

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Consumer Behaviour and Social Networks

Sarah Zaraket / 2020-12-24 / Routledge

¥ 1642

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Big Data Analytics in Supply Chain Management:Theory and Applications

Edited by Rahimi, Iman / 2020-12-21 / CRC Press

¥ 658

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Additive Manufacturing:Innovations, Advances, and Applications

Edited by T.S. Srivatsan and T.S. Sudarshan / 2020-12-18 / CRC Press

¥ 1448

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Impacts and Challenges of Cloud Business Intelligence

Shadi Aljawarneh / 2020-12-18 / Business Science Reference

¥ 1683

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Integration Challenges for Analytics, Business Intelligence, and Data Mining

Ana Azevedo / 2020-12-11 / Engineering Science Reference

¥ 537

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The Ethics of Economic Responsibility

Ralf L?fter / 2020-12-10 / Routledge

¥ 1504

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Accountability, Ethics and Sustainability of Organizations:New Theories, Strategies and Tools for Survival and Growth

Brunelli, Sandro(编辑);Di Carlo, Emiliano(编辑) / 2020-12-10 / Springer Berlin Heidelberg

¥ 2191

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The Routledge Companion to Strategic Marketing

/ 2020-12-09 / Routledge

¥ 1971

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Sales Force Management

Mark W. Johnston and Greg W. Marshall / 2020-12-08 / Routledge

¥ 947

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Impact of ICTs on Event Management and Marketing

Kemal Birdir / 2020-12-04 / Business Science Reference

¥ 1334

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Transgenerational Marketing:Evolution, Expansion, and Experience

Rajagopal / 2020-12-03 / Palgrave Macmillan

¥ 329

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Influencer Marketing

/ 2020-11-30 / Routledge

¥ 1205

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Influencer Marketing

/ 2020-11-30 / Routledge

¥ 743

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Advances in Hospitality and Leisure

Chen, Joseph S.(编辑) / 2020-11-30 / Emerald Publishing

¥ 1424

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Stakeholder Involvement in Social Marketing

/ 2020-11-26 / Routledge

¥ 489

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Navigating the New Retail Landscape:A Guide for Business Leaders

Treadgold, Alan; Reynolds, Jonathan / 2020-11-26 / Oxford University Press

¥ 1358

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Hospitality Revenue Management

/ 2020-11-24 / Apple Academic Press

¥ 780

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Secrets of Working Across Five Continents: Thriving Through the Power of Cultural Diversity

Etcheberry, Meltem(编辑);Stamm, Bettina(编辑) / 2020-11-20 / Emerald Publishing

¥ 1642

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Intercultural Marketing

Ivana Beveridge / 2020-11-18 / Routledge

¥ 537

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Intercultural Marketing

Ivana Beveridge / 2020-11-18 / Routledge

¥ 822

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Business Intelligence and Big Data:Drivers of Organizational Success

Olszak, Celina / 2020-11-18 / Auerbach Publications

¥ 198

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The Virtual Training Bible:The Art of Conducting Powerful Virtual Training That Engages Learners and Makes Knowledge Stick

Jeb Blount / 2020-11-18 / Wiley

¥ 366

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Fashion Merchandising: Principles and Practice

Clark James / 2020-11-16 / Red Globe Press

¥ 530

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Safety and Security in Hotels and Home Sharing

Binns, Chelsea A.;Kempf, Robin J. / 2020-11-14 / Springer Berlin Heidelberg

¥ 336

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Sales and Distribution Management:An Integrative Approach

Pingali Venugopal / 2020-11-13 / Sage

¥ 137

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Go Live!:Turn Virtual Connections into Paying Customers

Jeffrey Gitomer / 2020-11-11 / Wiley

¥ 2244

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Routledge Companion to International Hospitality Management

/ 2020-11-10 / Routledge

¥ 427

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AI Meets BI:Artificial Intelligence and Business Intelligence

Lakshman Bulusu and Rosendo Abellera / 2020-11-04 / Auerbach Publications

¥ 1424

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Transforming Relationship Marketing

/ 2020-10-30 / Routledge

¥ 1424

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Internal Marketing

David M Brown / 2020-10-30 / Routledge

¥ 706

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Sport Startups: New Advances in Entrepreneurship

Ratten, Vanessa / 2020-10-30 / Emerald Publishing

¥ 1683

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Responsible AI and Ethical Issues for Businesses and Governments

/ 2020-10-30 / IGI Publishing

¥ 1448

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Cross-Border E-Commerce Marketing and Management

Md. Rakibul Hoque / 2020-10-30 / Business Science Reference

¥ 1065

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Building Consumer-Brand Relationship in Luxury Brand Management

Paula Rodrigues; Ana Pinto Borges / 2020-10-30 / IGI Publishing

¥ 945

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Cross-Border E-Commerce Marketing and Management

Hoque, MD Rakibul;Bashaw, R. Edward / 2020-10-30 / Business Science Reference

¥ 394

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The Dark Side of Marketing Communications

Tim Hill and Pierre McDonagh / 2020-10-29 / Routledge

¥ 1424

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The Dark Side of Marketing Communications

Tim Hill and Pierre McDonagh / 2020-10-29 / Routledge

¥ 1637

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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Foued Cheriet / 2020-10-29 / Wiley-ISTE

¥ 350

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The Business of Aspiration:How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic / 2020-10-27 / Routledge

¥ 1683

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Building Consumer-Brand Relationship in Luxury Brand Management

Paula Rodrigues; Ana Pinto Borges / 2020-10-23 / Business Science Reference

¥ 644

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Commodification and Its Discontents

Nicholas Abercrombie / 2020-10-15 / Polity

¥ 273

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Grappling With The Gray

Goldson Yonason / 2020-10-12 / Business Expert Press

¥ 408

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Selling Professionally: A guide to becoming a world-class sales executive

Rogers BethNoad Jeremy / 2020-10-12 / Rethink Press

¥ 273

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Business Ethics And Rational Corporate Policies

Mantzaris Konstantinos / 2020-10-09 / Business Expert Press

¥ 1424

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The Psychology of Advertising

Bob M Fennis and Wolfgang Stroebe / 2020-10-08 / Routledge