图书简介

Contents: List of figures; Foreword; Introduction; Background; Intellectual asset strategy; Policy and accountabilities; Decision making; People and behaviour; Targets and challenge; Processes - knowlege management; Processes - information management; Processes - patent portfolio management; Processes - IP and IA functions; Processes - Intellectual asset plans; IA management within a group of companies; Licensing; Agreements; Valuation of intellectual assets; Due diligence; Appendix 1: Intellectual property rights; Index.

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