图书简介
This volume explores sports event management from a Caribbean, small island, developing state perspective, using the Cricket World Cup 2007 as a case study through which to identify best practices and potential improvements for the future. The conclusions drawn offer significant lessons in sports event management for both the Caribbean region and the world.
Contents: Foreword, Hamid Ghany; Preface; Part I Introduction: Staging sports events; challenges and opportunities, Leslie-Ann Jordan. Part II Event Impacts Assessment: A critical socio-economic assessment of the ICC World Cup Cricket on the hosting Caribbean territories, Gaunette Sinclair-Maragh; Greening of events: an assessment of the ’bag your own garbage’(BYOG) program, Janice Cumberbatch and Kisandra Bynoe; Leveraging community tourism using sports events, Carolyn Hayle and Leslie-Ann Jordan; Intent versus reality: impacts of World Cup Cricket on community tourism in Barbados and Trinidad and Tobago, Ben Tyson, David Truly, Leslie-Ann Jordan and Carolyn Hale; The social and cultural consequences of Cricket World Cup 2007: poor spectatorship in Trinidad and Tobago, Anand Rampersad; Cricket, lovely cricket? The views of urban locals and their participation in sports tourism: the case of the 2007 Cricket World Cup in Kingston, Jamaica, Shenika McFarlane. Part III Event Logistics and Marketing: Work of the sports agronomy team (SAT) for Cricket World Cup 2007, Francis Lopez and Louis Chinnery; Accommodating spectators: community attitude and response to the Barbados home accommodation programme, Cristina Jönsson; Image, logo, brand and nation: destination marketing, nationalism and the 2007 Cricket World Cup, Leanne White; A look at the watching friends and relatives market segment at the 2007 Cricket World Cup, Douglas Michelle Turco, Shamir Andrew Ally, Marlene Cox, Tota Mangar and Cecilia McCalmont. Part IV Conclusion: Creating a sports event legacy in the Caribbean, Carolyn Hayle, David Truly, Ben Tyson and Leslie-Ann Jordan; Bibliography; Index.
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