The Psychology of Consumer Profiling in a Digital Age(Routledge Studies in Marketing)

数字化时代的消费者心理学(丛书)

政治经济学

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1533.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
2016年05月16日
装      帧
精装
ISBN
9781138957961
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页      码
264
开      本
6x9
语      种
英文
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图书简介
The Psychology and Consumer Profiling in a Digital Age examines how the field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
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