Advanced Brand Management - Managing Brands in a Changing World (Second Edition)

高级品牌管理:从设想到评估

商业经济学

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314.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2009年12月28日
装      帧
精装
ISBN
9780470824498
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页      码
372
语      种
英文
版      次
2nd ed.
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Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best books on brand management to help any company build powerful brands. - Philip KotlerThose building and managing brand assets will find the issues facing them addressed in Advanced Brand Management with clarity, insight, and an easy-to-read style. Chock full of case studies, I especially found useful and stimulating, the author’s wil
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